BUILD
Custom websites and web apps for small businesses: design, copy structure, build and launch. Modern stacks (Next.js, headless CMS) or a well-built WordPress when that fits.
GuidedPixel - [Our Language Is Design]
Fast, secure websites that actually bring in business.
I build, host and fix websites for small businesses and local shops, and wire up the automations behind them, so every lead lands somewhere a human will see it.
Get a free 15-minute site check See what I fix
Big-tech experience, small-shop prices. Portland, OR.
Sound familiar?
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Stuck on crappy WordPress?
Plugin soup, surprise update breakage, a theme nobody can edit.
The fix: WordPress rescue, or a clean migration to a fast modern site you can actually update.
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Forms that go nowhere?
Quote requests vanish, nobody gets a confirmation, and you never know what you lost.
The fix: Lead routing that's tested end to end: form to inbox, text or CRM, with a confirmation to the customer.
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Need AI automations?
Copy-pasting between email, spreadsheets and invoices every day.
The fix: Automations (n8n, plus AI where it helps) for intake, quotes, follow-ups and reminders.
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Slow or insecure site?
Long load times, expired certificates, no backups, a login page wide open.
The fix: Hosting and care plans: updates, SSL, backups, security headers and monitoring.
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No idea what's working?
No tracking, no Search Console, and Google barely knows you exist.
The fix: SEO and tracking fixes: analytics set up right, local SEO basics, clean meta and sitemaps.
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Site stuck in 2012?
It doesn't work on phones, and it doesn't look like the business you run today.
The fix: A custom build, designed and hand-coded, fast on every device.
Ability
HOST & CARE
Managed hosting on my own servers, SSL, backups, updates, uptime checks and small edits each month, so your site never becomes a project again.
FIX, RANK & AUTOMATE
Speed and security fixes, SEO and tracking cleanup, lead routing and AI automations that save you hours every week.
Portfolio
Black Bell Co.
Custom apparel & screen printing · Portland
- Next.js shop site with a guided, instant quote flow.
- Found the quote-intake automation failing on a dead step, which blocked customer confirmations. Fixed it and tested it end to end.
- Ran a security review and locked down the database access rules.
Andy Green Law IN PROGRESS
Criminal defense & DUI law firm · Portland
- Rebuilding a law firm's WordPress site as a fast Next.js + Payload CMS site.
- The firm edits its own pages, results and blog without a developer.
Launching soon.
Big-tech experience, small-shop prices
I'm Carlito, a Portland web developer. Guided Pixel has been my design banner since 2002. In between, I spent 15+ years engineering web platforms for fintech, healthcare software and a top business school. Now I bring that same rigor to small businesses, without the agency markup.
You work with me directly, from the first call to launch day and after.
- PEAK6 / Poker Power
- Web Development Manager / Sr. Software Engineer. Led the PokerPower.com relaunch (+30% engagement), built custom auth between WordPress and a MongoDB backend, and cut cloud hosting costs 50% with an AWS migration.
- University of Michigan, Ross School of Business
- Web Designer / Developer. Accessible (WCAG) microsites, campaign landing pages and API-based lead funnels.
- RCHQ
- Senior Software Engineer. Maintained 100+ e-commerce WordPress sites, enforced post-audit security, built deployment tooling.
- SIX CRM
- Lead SDET / QA consultant. Test automation, performance and risk audits for a CRM platform.
- CareCloud
- Senior Web Developer. Multi-site WordPress systems and CI/CD on AWS.
Together
Free 15-minute site check
Tell me a little about your site. I'll look at speed, security, forms and tracking, then tell you plainly what I'd fix first. No pitch deck, no pressure.
Thanks! Your request is in.
I'll look at your site and get back to you by email. No need to do anything else.